Double your practice's profit - with no risk

Get a free analysis and see if your practice qualifies

Your free analysis isn’t a sales pitch or a disguised lead-generation trick. It’s a comprehensive, data-driven evaluation of your online presence and competitive position in your market.

Shawn Rowbotham - founder

This analysis — a $2,500 value — covers 61 key performance indicators across visibility, reputation, competitive strength, conversion performance, and overall practice positioning. We complete it at no cost to determine whether your practice qualifies for partnership, meaning working together - no equity involved.

If you want to understand why some practices consistently perform in the top 10% — and exactly what’s holding yours back from joining them — request your Part 1 Analysis.

If we’re both confident in the opportunity — and your practice qualifies — you’ll be invited into the G.R.O.W.T.H. Practice Optimization Partnership, with NO out of pocket cost.

You risk nothing. At minimum, you’ll gain objective, actionable insight into your practice and your market.

At best, you could unlock major profitability gains this year and redefine what’s possible for your practice.

And you can discover all of this without spending a dollar or committing to anything.

Don’t miss the opportunity to see what your practice is truly capable of.

G.R.O.W.T.H. Practice Optimization Partnership

Proven Insight. Predictable Profit. Zero Risk.

A proven structure that identifies and executes changes to reach top-10% performance.

Part 1 - Free Online Analysis (61 KPIs) - See where your practice stands & get started with G.R.O.W.T.H. Practice Optimization Partnership

You'll see every profitability lever we inspect--marketing, reviews, search share, and conversion readiness--so you know exactly where you stand.

Part 2 - Discovery Interview (20 Questions Session) - Complete parts 2 and 3 of your practice’s analysis & get your 12-Month Profit Blueprint

A collaborative working session that uncovers team, systems, and cultural opportunities.

Doctors, OM, and key leaders join the call so we can co-create the right plan and ensure immediate buy-in.

Part 3 - Full Optimization Blueprint (121 KPIs, 12-Month Plan) - Work with us to turn your practice to a Top 10% practice & optimize your profitability

We stitch together the full 12-month profit blueprint and help you work it.

From playbooks to automations, every lever is sequenced so you can operate with confidence and precision.

Each step builds on the last — together, they form your custom profit-growth blueprint.

Or call (208) 557-9747

Comparative analysis

How C&B Partners stacks up against other practice support models

Hover over the info dots or badges to see exactly how each model works across the criteria that matter most.

✅Best-in-class⚠️Mixed / depends❌Limited / no

Keeps 100% Ownership

Keeps Full Decision Control

Only Pay If It Works

Performance Protection Guarantee

No Upfront Cost / Low Financial Risk

Aligned Incentives (We Only Win When You Win)

Implementation Support (Not Just Advice)

Flexible Commitment

No Ulterior Motives / No Pressure to Sell

Practice Stays Independent

Fast, Measurable Impact

Significant Profit Upside

Results

We get typical practices operating at Top 10% levels!

Average practices that get their KPIs to - Top 10% levels, can double their profitability!

Check out a few statistics from studies and reports illustrating how profitability soars at top 10% levels

Top 10% practices produce ~80% more per day than average: $17,874 vs. $9,991.

Henry Schein One Industry Report

Top‑10% case acceptance averages ~83%.

Henry Schein One Industry Report

Median overhead for many practices is ~75%, while top‑tier practices achieve ~59%, a 21% reduction resulting in a 64% Profitability increase!

Levin Group & Porter Kinney

General providers in top 10% produce $13,225/day vs. $7,112 at average practices. 86% more!

Henry Schein One Industry Report

Case acceptance in top‑10% practices runs 20–25% higher than typical offices.

Average Providers Are Losing Hundreds of Thousands in Unscheduled Treatment (Henry Schein One)

Top practices answer ~99% of calls and convert ~96% into appointments, while average offices miss ~30% of inbound calls, which can result in adding hundreds of thousands of dollars annually.

Oral Health Group - Practice ZEBRA data.

Practices with a comprehensive online marketing plan report can see a 60% increase in patient inquiries.

Gitnux

You can see what the numbers show when practices operate at top-10% levels — and why doubling profitability isn’t just possible, it’s typical.

Like links to all these studies, just let us know.

Or call (208) 557-9747

Who we are

C&B Partners was founded on a simple conviction: every dental practice has untapped potential that can be unlocked with the right strategy, systems, and partnership.

With two decades of experience working with thousands of dentists nationwide, the firm’s approach is grounded in what consistently drives practice profitability: clear strategy and processes, reliable patient acquisition, and disciplined execution.

Before launching C&B Partners, founder Shawn Rowbotham led the largest dental direct-mail marketing firm in the U.S., where his team helped practices achieve an average 637% return on ad spend. That experience — along with years of analyzing what genuinely moves the needle for practice growth — shaped the performance-based model that defines C&B Partners today:

Practices never pay for our services.

We only share in the net profit we help create.

This ensures complete alignment, giving dentists a partner who brings the business-side expertise, strategic clarity, and growth systems that complement the clinical excellence they already deliver.

Together, we build a partnership designed to elevate performance, increase profitability, and help practices reach next-level success.

Our mission

We exist to help dental professionals spend more time doing what inspires them while their practices thrive financially, operationally, and culturally.

Through our proprietary G.R.O.W.T.H. Optimization Model, we help practices:

Get New Patients through visibility and trustRally the Team around shared purpose and performanceObsess Over the Patient Experience Work Toward Clinical Excellence Tune Operations for efficiency and effectivenessHarvest Results that sustain abundance

Our goal is simple: help the average practice reach the level of top 10% profitability and build the systems that sustain that growth year after year.

The meaning behind our name

The name C&B Partners originates from “Cruse and Barrel”, inspired by the Old Testament story of Elijah and the widow of Zarephath (1 Kings 17:8–16).

In the story, during a time of scarcity, the widow’s small cruse of oil and barrel of meal never ran out—each day, there was enough to sustain her household through her commitment to faith and obedience.

We chose this name to symbolize what we believe great practices can achieve: a perpetual cycle of faith, effort, and abundance—where the resources and inspiration to serve never run dry.

Our mission is to help each practice we partner with build that same kind of enduring abundance—for their patients, teams, and communities.

At C&B Partners, we exist to build practices that never run dry — in profit, performance, or purpose.

Get started

See where your practice stands.

Every thriving practice begins with clarity — knowing where you stand and what’s possible next. That’s why we offer Part 1 of the G.R.O.W.T.H. Practice Optimization Analysis (a $2,500 value) free of charge — to evaluate your online presence, performance, and potential fit for partnership.

This first step covers 61 of the 121 Key Performance Indicators (KPIs) that top-10% practices consistently master. It’s designed to determine whether your practice is a good fit for the G.R.O.W.T.H. Practice Optimization Partnership — and whether we are both equally excited to work together.

If your practice qualifies and we both agree there’s strong potential, we’ll invite you to join the G.R.O.W.T.H. Practice Optimization Partnership. Upon completing the partnership agreement we’ll schedule Parts 2 and 3 of your analysis.

How it works

Request Your Free Part 1 Analysis

Or call (208) 557-9747

Meet to Review Results

We’ll schedule a short call to walk through your Part 1 Analysis, review where you stand in your market and what potential exists. Any decision makers should be on this call since together we will determine what opportunity exists for the practice. If we’re all excited to work together, we’ll kick things off then, so it’s important that everyone is there that would be part of that decision.

Complete Analysis & Blueprint Phase

Once we’ve “tied the knot”, we’ll schedule a time for the “20 Questions” interview to learn all about how your practice works to identify all the opportunities to increase profitability. Then we’ll go to work integrating and diving into systems to confirm data and uncover the last of the opportunities we can find to optimize the practice and combine all three parts of the analysis into a custom 12 month prioritized Blueprint. We’ll then go to work together to help you reach top-10% metrics and double your profitability.

There’s no cost, no obligation, and no pressure — just clarity and opportunity.

Why Practices Love It

There’s no cost, no obligation, and no pressure — just clarity and opportunity.

You’ll see where your practice stands in relation to top performers.
Takes less than an hour of your time on a call to review the results.
You’ll gain invaluable insight about your growth potential — even if we don’t end up working together.

Ready to Begin?

Discover what your practice is truly capable of.

Or call (208) 557-9747

FAQ

What exactly is the G.R.O.W.T.H. Model?+

The G.R.O.W.T.H. Model is a six-pillar framework — Get New Patients, Rally the Team, Obsess over the Patient Experience, Work Toward Clinical Excellence, Tune Operations, and Harvest Results. It’s designed to help practices reach top-10% performance typically doubling profitability through proven, data-driven systems.

How big a difference does it make to go from an average practice to a top 10% practice?+

It can double your profitability. Top-10% practices typically achieve 35–40% net profit versus 18–22% for the average office — often adding $250K–$300K in annual profit.

What does it cost?+

There is no upfront or fixed consulting fee. You keep all of your current profits. We only participate in the additional net profit growth that the G.R.O.W.T.H. model helps you generate. If there’s no growth, there’s no cost.

If we do generate additional profit, we share in it. For example, if the program helps create an additional $50,000 in net profit, we each receive $25,000. We participate once, while you benefit from that increased profit every year you own the practice. Over the next 10 years, that $50,000 improvement alone would represent at least $500,000 in additional net profit to you.

Many practices believe they could implement similar improvements internally over time. In our experience, the real difference is execution and timing. Capturing measurable profit growth now — with dedicated focus and accountability — often delivers far more value than a theoretical upside that depends on finding the time and consistency to do it later.

Is there a guarantee?+

Yes. You can cancel anytime within the first 30 days, and at our first quarterly review, if results aren’t tracking toward doubling projected profit, you can opt out without penalty.

Who qualifies?+

We partner with growth-minded, engaged practices that want to reach their full potential. Qualification depends on mindset, leadership, commitment and the analysis we start with — not size or specialty.

How long is the partnership?+

The partnership is a 12-month engagement with quarterly checkpoints.

What results can we realistically expect?+

Our baseline objective is to at least double the profitability increase you initially projected for your practice over the year. Results vary by starting point and execution, which is why we begin with a comprehensive analysis and set clear, measurable quarterly targets before moving forward. This ensures we’re focused on the highest-impact opportunities first and that progress is tracked intentionally, rather than pursuing change without direction.

Do you replace our marketing agency?+

Not necessarily. Many practices keep their existing marketing partner — we often collaborate to enhance performance and ROI using proven systems and messaging that consistently increase conversion rates and return on ad spend.

How do you get the team on board?+

We recognize that meaningful improvement requires change — and that change can feel uncomfortable at first. Our approach is to manage that transition thoughtfully through clear communication, leadership alignment, and a deliberate sequence of improvements so the effort is purposeful and manageable.

As systems, automations, and coaching are introduced and expectations become clear, the team begins to see tangible benefits in their day-to-day work, which builds momentum over time. We then recommend incentive structures tied to key performance measures and aligned with what meaningfully motivates the team, so they directly share in the success. Throughout the process, we also focus on strengthening culture around a shared purpose — delivering exceptional patient experiences, helping more patients follow through with care, and creating a practice the team is proud to be part of. The goal is a practice that ultimately runs more smoothly, with less friction and greater shared success.

Will you push production over quality?+

Never. Clinical decisions remain 100% between you and your patients. We focus on improving systems, communication, and patient experience so more people follow through with the care you already recommend.

What if we're already successful?+

Even thriving practices have hidden inefficiencies or missed opportunities — from unscheduled treatment to marketing waste. We routinely uncover hundreds of thousands in additional profit, even for top performers.

Does the G.R.O.W.T.H. Practice Optimization Partnership have anything to do with practice ownership?+

No. We only share in additional profit we help create beyond what your realistic projections were that we both agreed to before we started, for the 12 month engagement. We never participate in any ownership or equity.

Are there any other costs we should expect?+

In some cases, we may recommend outside tools or services (such as call tracking, website chat, or automation software) that support performance improvements. These are contracted directly by your practice. Because they are normal business expenses, they reduce net profit before our participation — which means we effectively share in those costs. We do not receive commissions or referral fees from any vendors, and any negotiated savings belong entirely to you, including the ongoing benefit of those preferred terms after our engagement concludes.

Or call (208) 557-9747